Chapter Three: An Introduction to Odisi

Welcome to ODISI!

We are extremely excited to bring you the evolution of Beast Made.

The brand that will carry the Beast Made legacy, message, and community to new heights, far and above what Beast Made currently is and could have been.

We took everything that is great about Beast Made and we are parlaying that into the new brand.

Now, bear with us for a moment.

Close your eyes and picture this…you might have to have someone read this part to you :)

You are 90 years old, in your last days of living, lying on your deathbed.

Your family has left for the night, the nurses just checked on you, you are well-fed and bathed, the TV is off, and outside of your window is a full moon in the clear, crisp night sky. As you admire the beauty, you start to drift off into your thoughts.

You think back through your life starting with your very first memory. Then, you start working through the milestones in your life, from your early days in school to your high school graduation to your college graduation or your first job to your marriage, your kids, your grandkids, and so on and so forth. Finally, you get to the current moment.

As you come to the end of your brief mental journey you start to become extremely conscious of your mistakes, regrets, and setbacks. However, you also become abundantly aware of your accomplishments, moments of pure joy, and growth throughout your life.

You realize that you have lived a life worth living. Sure, you made mistakes and let some people down. Who doesn’t? But, you also served your community, provided for your family, made a few people laugh, built deep-rooted friendships, and you strived to be the best person you could be.

Through every hardship, you came out of it stronger, wiser, and more willing to improve.

You were passionate.

You took action.

You had noble intentions.

You did not just exist, you lived.

Your eyelids start to become very heavy and you quickly drift off to sleep.

Now, open your eyes.

That is your journey, full of adventure, hardship, self-discovery, mistakes, and so many more experiences in between.

That is your ODISI.

The entirety of our existence is an accrual of a series of events, some fortunate, some unfortunate, but all worth fighting for.

Every single decision we make in life is a vote towards the type of ODISI we want to live.

Maybe you are a high school biology teacher and your goal is to make a positive impact on as many students as possible every single year.

Every piece of praise you give, every ounce of constructive criticism, every late night and early morning, and every piece of material purchased with your own money, are all positive traits of an impactful teacher and mentor.

The student may fuss, may lash out, may not understand your methods but then the end of the year comes around and they hand you a note…

A note that represents the true meaning you had in their journey; their ODISI.

That impact is everlasting.

That is an ODISI worth living.

Maybe you are a professional athlete and your goal is to win the National Championship in your chosen sport.

Every meal you eat, workout you attend, video you watch, and visualization practice you complete, are little pieces of the journey that make winning a National Championship possible.

That process of setting your goal and doing everything in your power to achieve that goal - is your ODISI.

Maybe you are the parent of a newborn child. After looking into their eyes for the first time, your whole life’s perspective shifts.

You immediately start piecing together how on earth you are going to provide for them in every way imaginable. Food, diapers, education, clothing, love, discipline…the list is endless. The milestones that you hope to witness. Their first words, first steps, first date, first fight, graduation, and again, the list is endless.

The route of your ODISI has once again shifted, adapted, and evolved.

You see, it is not just the entirety of your life that makes up your ODISI. It is also each smaller ODISI in between…

The journey.

The process.

The pain.

The suffering.

The blood, sweat, and tears.

Every little bit of the good and bad are your ODISI.

You get the point.

ODISI is a way of life.

It is the relentless pursuit of personal excellence.

It is the late nights and the early mornings.

It is having fun yet remaining disciplined toward your goals.

It is living with integrity, honesty, and loyalty.

It is getting one percent better every single day.

It is pursuing a life of excellence.

It is daring to be great.

It is time to…

OWN YOUR ODISI.

Welcome to Chapter Three in the evolution of being a relentless, noble savage…

Welcome to ODISI.